The traditional advertising is generally prescribed by the majority of the consumers as cancer that generates the feeling of rejection when it invasively intervenes in society. On the contrary, Inbound Marketing respects the space of others and hopes that they are the ones interested.
Inbound combines different techniques in digital marketing such as non-intrusive products that bring value to the brand and it allows us to captivate clients in a neutral manner to convert them into leads. These techniques vary according to the strategy and they work from Analytics, Content Marketing, SEO, SEM, and social media.