We make the complex, simple

Folks is an independent branding & experience design company working at the intersection of culture, design, and technology. The best brands are simple ones. Brands thrive on their ability to be understood.

We build up brands. We create names, design logos, application manuals, and graphic lines.
A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.