En Folks Marketing, somos el puente entre los negocios locales y la comunidad hispana.
Ayudamos a las pequeñas y medianas empresas a conectar con sus clientes ideales mediante estrategias inteligentes y personalizadas.
Trabajamos codo a codo con cada cliente para convertir sus objetivos en resultados medibles.
Misión
Conectamos a los negocios de inmigrantes con el mercado local y a las empresas locales con la comunidad inmigrante.
Visión
Nuestra visión a 5 años es digitalizar y automatizar los procesos de marketing del mayor número posible de negocios propiedad de inmigrantes.
¿Cómo lo logramos?
Creamos soluciones estratégicas de marketing, tanto online como offline, para fortalecer las marcas, mejorar la presencia y la reputación digital, y destacar el valor único de cada cliente.
Trabajamos estrechamente con nuestros clientes y compartimos las tácticas que hacen que nuestro enfoque sea efectivo.
Manifiesto
Nuestro compromiso con la comunidad inmigrante va más allá del marketing. Creemos que el éxito de las empresas es esencial para el bienestar de nuestra comunidad. Al impulsar el crecimiento y la prosperidad de los negocios propiedad de inmigrantes, creamos un efecto dominó positivo que beneficia a todos.
Nuestro equipo
Nuestro equipo se dedica a derribar barreras y empoderar a las empresas hispanas para conectar con el mercado estadounidense en general. Entendemos que la clave del éxito reside en un profundo conocimiento de ambas culturas, y aprovechamos este conocimiento para crear estrategias de marketing que conecten con ambos públicos.
Trusted advisor to small and mid-sized businesses and nonprofits, specializing in growth and marketing strategies that help organizations attract customers and build lasting success. With a background in nonprofit leadership, entrepreneurship support, and community economic development, Jon works alongside organizations with big ambitions but limited bandwidth, providing practical tools, clear direction, and hands-on support without the overhead of a large consulting firm.
Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Graphic Designer and Visual Communicator with 5 years of professional experience, skilled in digital areas such as:
Content creation
Social media management
Photo and video editing
I am passionate about continuous learning and enjoy exploring creative design processes to develop innovative solutions. I approach every project with a positive mindset, strong motivation, and a commitment to improving myself every day.
Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Our team is dedicated to breaking down barriers and empowering Hispanic businesses to connect with the broader American market. We understand that the key to success is a deep understanding of both cultures, and we leverage this knowledge to craft marketing strategies that resonate with both audiences.
Responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). This role focuses on driving qualified traffic, increasing conversions, and maximizing ROI through data-driven strategies.
Key responsibilities include audience segmentation, campaign structure, ad copy and creative coordination, A/B testing, budget management, and continuous performance analysis. The specialist monitors key metrics (CTR, CPC, CPA, ROAS) and implements optimization strategies to improve results at every stage of the funnel.
A strong analytical mindset, attention to detail, and up-to-date knowledge of digital advertising trends are essential to ensure scalable and profitable campaign performance.
