Roll Up Your Sleeve: A Non-Partisan Call to Action
Our mission was to motivate minority communities to vote, regardless of party, candidate, or background. Led by our Creative Director, Gabriel, we developed the “Roll Up Your Sleeve” concept—a call to get to work for the community.
The results were massive: then-Governor John Hickenlooper and several key influencers joined the movement, sharing photos to encourage their followers. This drove high engagement, earned significant free press, and, most importantly, raised vital civic awareness.
From the Courtroom to the Digital Front: The Judge Kerri Calcador Project.
Judge Kerri Calcador brought the expertise; we provided the growth engine. Folks executed a full-scale digital strategy, including web development, data-driven ad campaigns, and custom social media assets. By integrating professional materials into the mix, we’ve created a seamless experience that has significantly boosted her firm’s visibility and client engagement.
Creative process behind the branding of “Monica Fine Art.”
Monica Marquez is a talented Spanish artist whose specialty is painting beautiful fine art, vibrant images of wine. At Folks Marketing, we were excited to work with Monica to create a memorable and unique brand that would capture her love of wine and art.
We decided to feature grapes in the design, as they are often a key element in Monica’s paintings and a symbol of wine culture.
Beyond the Virus: A Multicultural Strategy for Public Health
Public health starts with the right message. Working alongside the City of Aurora and TCHD, we developed a comprehensive campaign to motivate vaccination within the immigrant population.
By centering our creative strategy on the reality that “disinformation is more viral than viruses,” we successfully cut through the noise, debunking myths and providing clear, actionable information to underrepresented groups.
Lider Auto Glass & Tires: Branding with a Purpose
Most business cards end up in the trash; we made sure these wouldn’t. For Lider Auto Glass & Tires, we designed a new brand identity featuring a business card that doubles as a tire tread depth gauge.
By turning a simple piece of paper into a functional tool, we ensured the brand stays in the customer’s wallet and remains useful long after the first handshake.
