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About us

At Folks Marketing, we are the bridge between local businesses and the Hispanic community.

We help small and medium-sized companies connect with their ideal customers through smart, customized strategies.

We work side by side with each client to turn their goals into measurable results.

Mission

We connect immigrant businesses with the native market and local companies with the immigrant community.

Vision

Our 5-year Vision is to digitalize and automate the marketing processes of as many immigrant-owned businesses as possible.

How do you solve it?

We create strategic marketing solutions—both online and offline—to strengthen brands, improve digital presence and reputation, and highlight each client’s unique value.

We work closely with our clients and share the tactics that make our approach effective.

Manifiesto

Our commitment to the immigrant community goes beyond marketing. We believe that the success of businesses is essential for the well-being of our community. By driving growth and prosperity for immigrant-owned businesses, We’re creating a positive ripple effect that benefits everyone.

Our team

Our team is dedicated to breaking down barriers and empowering Hispanic businesses to connect with the broader American market. We understand that the key to success is a deep understanding of both cultures, and we leverage this knowledge to craft marketing strategies that resonate with both audiences.

Graphic Designer

María Alejandra

Community Manager

Sara Pico

Senior SEO Manager

Jennifer Tibaquira

Industrial Designer

Jhon Baquero

Senior Developer

Alexandra Garcia

Civil Engineer, Content Creator

Sebastián Bautista

Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Chief Project Manager

Santi Avellaneda

Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Founder & Creative Director

Gabriel Peña

Our team is dedicated to breaking down barriers and empowering Hispanic businesses to connect with the broader American market. We understand that the key to success is a deep understanding of both cultures, and we leverage this knowledge to craft marketing strategies that resonate with both audiences.