At Folks Marketing, we are the bridge between local businesses and the Hispanic community.
We help small and medium-sized companies connect with their ideal customers through smart, customized strategies.
We work side by side with each client to turn their goals into measurable results.
Mission
We connect immigrant businesses with the native market and local companies with the immigrant community.
Vision
Our 5-year Vision is to digitalize and automate the marketing processes of as many immigrant-owned businesses as possible.
How do you solve it?
We create strategic marketing solutions—both online and offline—to strengthen brands, improve digital presence and reputation, and highlight each client’s unique value.
We work closely with our clients and share the tactics that make our approach effective.
Our team
Our team is dedicated to breaking down barriers and empowering Hispanic businesses to connect with the broader American market. We understand that the key to success is a deep understanding of both cultures, and we leverage this knowledge to craft marketing strategies that resonate with both audiences.
Trusted advisor to small and mid-sized businesses and nonprofits, specializing in growth and marketing strategies that help organizations attract customers and build lasting success. With a background in nonprofit leadership, entrepreneurship support, and community economic development, Jon works alongside organizations with big ambitions but limited bandwidth, providing practical tools, clear direction, and hands-on support without the overhead of a large consulting firm.
Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Graphic Designer and Visual Communicator with 5 years of professional experience, skilled in digital areas such as:
Content creation
Social media management
Photo and video editing
I am passionate about continuous learning and enjoy exploring creative design processes to develop innovative solutions. I approach every project with a positive mindset, strong motivation, and a commitment to improving myself every day.
Systems engineer with extensive experience in developing web and e-commerce platforms. As a project leader, I fuse technology with user-centered design to craft seamless digital experiences. By blending UX/UI best practices with data-driven marketing and certified advertising strategies, I guide multidisciplinary teams to deliver high-impact solutions. As Owner and Project Director at Folks Marketing, I translate complex ideas into scalable projects that strengthen our clients’ brands and drive business growth.
Our team is dedicated to breaking down barriers and empowering Hispanic businesses to connect with the broader American market. We understand that the key to success is a deep understanding of both cultures, and we leverage this knowledge to craft marketing strategies that resonate with both audiences.
Responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). This role focuses on driving qualified traffic, increasing conversions, and maximizing ROI through data-driven strategies.
Key responsibilities include audience segmentation, campaign structure, ad copy and creative coordination, A/B testing, budget management, and continuous performance analysis. The specialist monitors key metrics (CTR, CPC, CPA, ROAS) and implements optimization strategies to improve results at every stage of the funnel.
A strong analytical mindset, attention to detail, and up-to-date knowledge of digital advertising trends are essential to ensure scalable and profitable campaign performance.
